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What do social media platforms provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to take advantage of it. This is especially important to consider if you’re planning to invest in search engine optimization. Creating and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits may not be immediately evident. Here are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook, comment or share an article it is referred to as a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines evaluate these social signals and then use them as a quality factor when ranking content. This allows search engines to know the most popular content and what their algorithms consider good quality. If the content you’re looking at receives lots of social engagement the content can be indexed.
2.) Link Building
It’s past the period when you could just go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that’s relevant. How can you get your content to websites that are willing to link to your content, when they are thought to be «unnatural»? Social media can help. Social media allows you to expose your content to relevant audiences who may be willing to link to it if it is worth linking to. These people may also share your content with their networks which increases the power of your content.
3.) The amplifying of content
You can create all the high quality content you want, but it won’t gain much traction without amplification. Yes, http://www.wikione.org/index.php/Using_Social_Media_To_Promote_Start-Up_Businesses email marketing is an excellent method to amplify the content, but it’ll only reach those in your marketing database. You can reach new audiences via social media. If you post your content to your followers, they will be sure to share it with their own followings if they find it helpful. Then those people will spread the word to their networks and increase your reach. You will also gain relevant traffic and inbound links, social signals, and brand awareness These can be used by search engines to make quality evaluation.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. Google calls this co-citation. Co-citations can be created through social media , which can help improve Google’s trust and assist with search results that are branded.
5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in the search results pages. This allows your brand to appear in search results for search queries that are branded and not exclusive to your site. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too providing another method for your website to be ranked in the search results. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.